Monday, February 8, 2010

Super Bowl Ad Rating

Commercial 1: Snickers Commercial
Company: Snickers
Target Audience- Early Adult
Persuasive Method: Humor/Action
Camera Angles- Fast Paced cameras made you feel like you were there
Slogan: Your not you when your hungry, Snickers Satisfies.
Message Effective? Yes, it showed that if you eat a snickers it gives you an energy boost.

Comercial 2: Dorito's
Company: Dorito's
Target Audience: College Age
Persuasive Method: Humor
Camera Angles: Made it look like it all happened really fast
Slogan: None
Message Effective? Yes, it gave me a clear view of what the product was.

Commercial 3: Survivor
Company: CBS
Target Audience: All ages
Persuasive Method: Action
Camera Angles: Action paced
Slogan: Survivor is back on CBS
Message Effective? Yes, it gave me a clear idea of what it was about.

Commercial 4: Career Builder
Company: CareerBuilder.com
Target Audience: middle aged/ working class
Persuasive Method: Humor/ Human Interest
Camera Angles: Low on the body
Slogan: Expose yourself to something better, career builder, start builing
Message Effective? Yes, it gave me a clear idea on what the purpose was.

Commercial 5: Dr. Pepper Cherry
Company: Dr. Pepper
Target Audience: Adults
Persuasive Method: Celebrity
Camera Angles: Concert View
Slogan: Trust me, I'm a doctor.
Message Effective? Yes, it gave me a clear idea of what the product was.

Slogan: Simply Will.

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